【Farmer’s Wife: Handle with Care! Part 1: Angel Advent (2021)】

Source：New Knowledge Information Network Editor：Tech Time：2025-06-26 10:56:38

A Twitter spat has broken out after people called out a mobile spa app for a "sexist" advert on Farmer’s Wife: Handle with Care! Part 1: Angel Advent (2021)the London Underground.

SEE ALSO: People are calling for this 'sexist' and 'degrading' advert to be removed

"Out with the guys 'til 4am again?! Keep her sweet with a spa mani/pedi at home," reads USPAAH's advert, which has been spotted at Tube stations in London.

Pissed off commuters tweeted their thoughts on the ad at USPAAH, but the brand chose to respond to the criticism with a series of extremely sassy replies.

This Tweet is currently unavailable. It might be loading or has been removed.

One commuter accused the brand of "misogyny" on International Women's Day, stating that adverts like these are one of the reasons women were marching and striking.

But USPAAH didn't take too kindly to the criticism, stating: "how very dare one partner in a relationship buy the other gift to say sorry?! Get us to the protest right now!"

This Tweet is currently unavailable. It might be loading or has been removed.

The criticism kept on coming and so too did the sassy replies. One person who said the poster suggested the woman referenced in the ad was "stupid" and could be "bought off" with a gift.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This Tweet is currently unavailable. It might be loading or has been removed.

USPAAH responded with a particularly cheeky tweet, suggesting she thought gift giving and Christmas should be banned too.

This Tweet is currently unavailable. It might be loading or has been removed.

The brand's responses didn't go unnoticed, with some calling the replies "unprofessional and disingenuous".

This Tweet is currently unavailable. It might be loading or has been removed.

The brand did, however, respond to some tweets with a more earnest explanation of the message behind the adverts, stating: "We were thinking that it's a lighthearted anecdote based on our experiences."

Meanwhile, the criticism of the advert continued on Twitter. Some felt the ad was entirely outdated and reminiscent of the 1950s.

This Tweet is currently unavailable. It might be loading or has been removed.

"We are aware that our cheeky campaign which launched last week has caused a bit of a stir on Twitter amongst commuters," a spokesperson for USPAAH explained in an email.

"Rest assured, as a company run entirely by women, working with almost a female only team of beauticians and therapists and serving a predominantly female clientele, we very much understand the needs of modern women," the spokesperson continued.

The spokesperson stated that the campaign draws on "funny anecdotal experiences" of their own lives as "strong independent business leaders, wives, partners and girlfriends".

"For all the negativity we've also received tonnes of positive and supportive messages from many people on how difficult it is to not offend someone in 2017," the spokesperson continued.

Featured Video For You

Helen Mirren brilliantly shuts down sexist interviewer

Topics Advertising

Previous：The Anatomy of Liberal Melancholy

Next：How to Squeeze the Most Out of Your iPhone's Battery

【Farmer’s Wife: Handle with Care! Part 1: Angel Advent (2021)】

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links