【1994 Archives】

Sometimes994 Archives if you want to go viral, you really have to put the work in.

Well, credit where credit's due -- much like the guy who live-streamed himself saying "gucci gang" a million times, the man below has to receive a fair bit of praise for his sheer level of dedication alone. This time the object of obsession isn't a Lil Pump song, it's the latest Marvel blockbuster.

It all started on 28 April, when Infinity Warwas released in cinemas. As you can tell from the following tweet, YouTuber Nem (the hero of our tale) enjoyed his first viewing quite a bit.

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The thing is, that wasn't just an excitable reaction. Nem's actually been good to his word. Over the following days and weeks, he did indeed go back to see Infinity Waragain... and again... and again...

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By this point, some people were beginning to suspect foul play. But Nem has insisted that he really iswatching the film each time he tweets about it.

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Nem appears to be an unstoppable, Infinity War-watching force. We're not going to post every single photo, but most days since the film's release he's tweeted about going to see it.

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At some point he even acquired a cute little folder to keep track of all his tickets.

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Finally, on viewing number 42, Nem went truly viral.

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His tweets have now been featured in a Twitter Moment, and covered in the likes of Comicbook.

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On Wednesday, Nem celebrated in the perfect way -- a 43rd viewing of Infinity War.

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Okay, so the obvious question is: why? Surely nobody loves a film that much, do they?

Mashablehas reached out to Nem, and we'll update this article if we receive a response. But if we had to guess, we'd say he's probably treating the whole thing as a kind of experiment -- possibly with the view to making a video on his channel, possibly to try and get noticed by Marvel. Maybe simply to see how viral he can go. Or maybe he just loves the movie?

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Whatever the motive, Nem is refusing to let sceptics get in his way.

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And it doesn't sound like he'll be stopping anytime soon...

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Godspeed, Nem.

UPDATE: June 8, 2018, 10:42 a.m. BST Nem got in touch with us to talk a bit more about his mission.

"Ever since the 90's I've been a huge Thanos fan, and this is basically a Thanos movie," he said. "I grew up reading the comic books that the film is based on. So to see the characters fly off of the pages and onto the big screen is totally exciting! I had already seen the film 4 times in the first 3 days, and I just decided to keep watching it. Pretty soon it became habitual to watch it daily. Sometimes twice in one day."

Nem said he has a "magic number" of viewings he's aiming for, but he's not ready to disclose it yet.

"But I will say that I'm not even halfway to my goal," he added. "I've looked it up, literally every day that I view Infinity Warin the theater, I'm setting a world record for watching the same movie repeatedly during its theatrical release. I want to make sure no one tries to break this record any time soon, so I'm shooting for an astronomical number."

It's been amazing to read all the positive responses he's received so far, Nem continued.

"Some people are inspired, some people are skeptical, and some people are just asking the question 'why?'" he said.

"I've always been a firm believer in doing what makes you happy in this ONE LIFE that we have. Don't let things get in the way of your own personal joy, no matter how unusual or outrageous it is. Haha. As long as you're not hurting anyone, live life to the fullest."