The Polandfuture of Facebook is Stories.
That was one of the biggest takeaways from Facebook's third-quarter earnings call, where Mark Zuckerberg and other executives repeated again and again that Stories will soon be bigger than News Feed.
SEE ALSO: Here's how to install iOS 12.1 to get new emoji and Group FaceTimeWhile not the first time Facebook execs have made such a claim, it quickly became clear just how important Stories will be for future growth on Facebook.
While the format has been incredibly successful on Instagram and WhatsApp, Zuckerberg noted that it's gotten a slower start in Facebook's main app, which the CEO attributed in part to early bugs in the experience. "Our effort to switch Facebook from News Feed first to Stories first hasn't been as smooth as I hoped," Zuckerberg said.
But Zuckerberg did say Stories is growing, and that he expects it to outpace News Feed in the "not so distant future."
Just how distant, though, is unclear, as he didn't share any metrics for Stories in the main Facebook app, where the feature has lagged significantly behind its counterparts on Instagram and WhatsApp.
The bigger question, at least for investors, is how soon Facebook will able to monetize the format effectively, as the company is still in the early stages of experimenting with Story ads.
"We're following our normal playbook here of building out the best consumer products first, and focusing on succeeding there before ramping up ads. I'm optimistic we'll get ads in Stories to perform as well as feed over time," he told investors on the call.
This Tweet is currently unavailable. It might be loading or has been removed.
In the meantime, it sounds like we can expect more ads in more places on Instagram. Zuckerberg hinted that ads may soon be coming to Instagram's Explore tab, which currently has no ads at all. He said that ads in Explore represent a significant opportunity for the company as Instagram users currently spend about 20 percent of their time in the Explore tab.
This Tweet is currently unavailable. It might be loading or has been removed.
Overall, Facebook did manage to turn out stronger growth than last quarter's disastrous results. While daily active user growth remained flat in the United States and Canada, growth was up in other regions, including Asia. Europe, where new privacy legislation contributed to a loss of 3 million users last quarter, was the only region where the company lost users.
Revenue was also up from last quarter to $13.73 billion, just barely under analysts' estimates.
All that would seem to be relatively good news for the social media company, which still hasn't recovered from the nose dive that wiped out more than $100 billion off the company's market value following last quarter's earnings call.
Topics Facebook Social Media
At the Museum of Anatolian CivilizationsBest Black Friday Kindle deal: $105 off Kindle ScribeWalmart Plus free trial: How to sign up for Black Friday 2023 dealsNYT's The Mini crossword answers for November 22Your endless scrolling on TikTok could be ruining your relationshipA Mother’s NinthNot even Paris Hilton wants to advertise on Twitter / XBest Apple Watch deal: Get the Apple Watch SE (2nd Gen) for under $180Here's a timeline of the OpenAI saga with CEO Sam AltmanThe Schizophrenic Sentence by Jeff DolvenWhat Do We Do with the Art of Monstrous Men?Football fans are betting on the Gatorade shower color. What color was it?GoPro Hero 12 Black deal: Get the GoPro Hero 12 Black bundle for $349.99Football fans are betting on the Gatorade shower color. What color was it?Degas’s Model Tells AllGet 3 for the price of 2: Save on books, music, and movies at AmazonThe Surprising History (and Future) of PaperweightsBinance CEO Changpeng Zhao pleads guilty to money laundering violation, steps down9 best Black Friday air fryer deals: Instant Pot Vortex, moreBoo: Don't harsh my ghost How to earn $15 in credits for your Amazon Prime Big Deal Days order Piglets & Ghosts: The Unique Thrills of Mexican Paperbacks 2021 revived pop The Gym as a Historical Temple of Fitness Natural Cycles is coming to Apple Watch. So is it safe to use as a contraceptive? Elon Musk might charge everyone a fee to use Twitter/X Bisexuality: 37 percent of Americans think it's a choice “Mating” Book Club, Part 5: The Joys of Intellectual Love “Bankspeak”: Your New Least Favorite Language 'Minecraft' spawns 1 trillion views on YouTube Punks Behind the Iron Curtain Watch a New Documentary on Nazoranai, an Experimental Trio 'Quordle' today: See each 'Quordle' answer and hints for September 19, 2023 Roz Chast’s Vibrant Painted Eggs Novels Are Made of Words: Moby Solitude Is the Hardest Thing to Find What Are Songs For? Olivia Rodrigo's Casetify collab embraces vintage tech nostalgia 3 Google Pixel 8 rumors ahead of its October reveal How Do You Make Art Last Forever?
2.4796s , 10133.3515625 kb
Copyright © 2025 Powered by 【Poland】,New Knowledge Information Network