【simulated eroticism】

TL;DR: The simulated eroticismNewmowa 60-LED High-Power Selfie Light, aka the Alix Earle light, is on sale at Amazon thanks to a coupon deal. Save 15% and pay just $25.49 for a limited time.

---

If you've tried to create content for Instagram, YouTube, or TikTok, then you may have learned one lesson the hard way: It's all about the lighting.

Bright, professional lighting can make all the difference in social media content, and your iPhone flash isn't going to cut it. That's why the so-called Alix Earle clip-on selfie light has become so popular among creators, both professional and aspiring. Of course, it's not really called the Alix Earle light. The product in question is made by a brand called Newmowa, and it's available at — where else? — Amazon.

---

You May Also Like

---

---

Mashable reporters are currently attending VidCon 2025, the annual gathering of YouTube influencers and creators, and we've already heard from one creator with 4.3 million followers who uses the popular selfie light.

Opens in a new window Credit: Newmowa Newmowa 60-LED High-Power Selfie Light $25.49 at Amazon
$29.99 Save $4.50

Normally priced at $29.99, you can order this selfie light for $25.49 thanks to an on-page coupon deal that lets you save 15%. Just "clip" the coupon on the Amazon product page and the discount will be applied in your shopping cart automatically.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Why YouTubers and TikTokers love this light

So, what makes the Newmowa 60-LED High-Power Selfie Light so popular, and why is it called the Alix Earle light?

The selfie light originally went viral in 2022 thanks to influencer Alix Earle, who named it one of the top Amazon purchases of 2022. The video star praised the camera for providing an instant glow-up in her photo and video content, and it's been popular ever since. Amazon says it sells more than 5,000 of the selfie cameras every single month.

It's a compact, clip-on camera that can be easily attached to a laptop or smartphone. It contains 60 high-intensity LED lights, providing studio-like lighting at the push of a button. So, even if you're sitting at your desk or bathroom counter, you can cast yourself in a spotlight.

Some reasons people are obsessed with this selfie light:

• Includes two built-in clips, on the bottom and back

• Features three light modes

• Choose from 10 brightness settings

• Light can be adjusted 90 degrees

• 2-hour+ battery life (135 minutes)

Again, you can pick up this clip-on selfie light at Amazon, where it's on sale for just $25.49.

Topics Amazon TikTok

• Shopping
• Deals
• Games
• Science
• Social Good
• Digital Culture
• Life
• Tech

• Use Gmail Filters to Automate your Inbox
• NASA Artemis spaceship's new moon images are really eerie
• Webb telescope makes unprecedented exoplanet discovery in distant space
• Amazon deals of the day: LG CordZero All
• Best spring break deal: Southwest flights start at just $69
• 'Inside Out 2' scores biggest box office opening day of 2024
• Chinese ride
• Meituan’s KeeTa officially goes live in Saudi Arabia · TechNode
• The Steam Machine: What Went Wrong
• Alibaba yields “good results” from three

• Google is testing dark mode on its desktop Search results
• How cosmetic glitter improved my self
• Australia's High Court website crashes minutes before marriage equality postal vote decision
• Wild journey of colossal iceberg A
• Twitter reemphasizes retweets after quote tweets didn't work as hoped
• This magazine titan wielded his publication as a weapon against Trump
• The UK just took an important step in making blood donation more inclusive
• Facebook disabled some Messenger features in Europe. Here's an (incomplete) list.
• Australian lamb ad causes outrage for featuring vegetarian Hindu god
• Zoox reveals autonomous ride

• Dallas Mavericks vs. Boston Celtics 2025 livestream: Watch NBA online
• The 5 most overrated tech products of 2024 (so far)
• China’s CATL to operate 10,000 battery swap stations by 2030 · TechNode
• NASA Artemis
• NYT Connections hints and answers for January 16: Tips to solve 'Connections' #585.
• Best GoPro deal: $100 off the GoPro Hero 12
• Tesla China to introduce redesigned Model Y crossovers, including a seven
• How NASA might find life on a moon of Saturn while skipping the hardest part
• Brest vs. PSG 2025 livestream: Watch Champions League for free
• I desperately need one of those 'House of the Dragon' Small Council balls

• Trump praises storm response as historic disaster unfolds in Houston
• 9 thrilling 2023 space launches to look forward to
• Meituan’s KeeTa officially goes live in Saudi Arabia · TechNode
• Serbia vs. England 2024 livestream: Watch Euro 2024 for free
• Elon Musk's DOGE.gov website can apparently be edited by anyone
• Best Bladeless fan deal: 13% off Dreo Bladeless fan
• The 5 most overrated tech products of 2024 (so far)
• The most stunning NASA Artemis footage from 2022's mission to the moon
• Great white shark leaps into tiny boat, fisherman treats it like NBD
• NASA's Artemis ship Orion snaps mind