Mastercard's familiar orange and Watch Mother Exchange 7 XXX Moviered circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday -- its first adjustment in two decades.
SEE ALSO: Beyond Netflix: Here's the entire alphabet in corporate logosInstead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
Original image has been replaced. Credit: Mashable The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now -- simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
Original image has been replaced. Credit: Mashable The new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
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