Nielsen household diaries may soon be retro teen sex videoa thing of the past -- or at least in about a year or so.
The ratings giant said Wednesday that it plans to phase out its antiquated paper measurement system -- in which select households write down their television intake -- throughout 140 local markets by the middle of next year.
SEE ALSO: Even newspaper ads aren't declining as fast as desktop adsBy early 2018, if all goes according to plan, it will have outfitted each of its more than 200 measurement regions with set-top boxes and other electronic measurement tools, finally eliminating the paper surveys for good.
Nielsen already uses the more modern methods on a national scale.
The long-overdue change comes as the company rolls out a new metric that will track viewers across different platforms and devices in order to better map the disparate ways in which people now watch TV.
While more modern and arguably better measurement tools already exist to serve that purpose, Nielsen's legacy as the ratings arbiter of record persists even as the company scrambles to join the 21st century.
The announcement follows a New York Timesstory published earlier this year in which a real-life Nielsen diary-keeper and others questioned the company's technological competence.
“Is Nielsen not paying attention to technology?" the designated TV viewer told the paper. "Don’t they notice that something has changed?”
Nielsen has in fact noticed, said Steve Hasker, the company's president and chief operating officer, to Adweekshortly after the Timesstory was published.
He said the company has been trying to ditch the dead trees for years. He also blamed television networks for the sluggishness, since paper diaries are more likely to emphasize longer viewing times for network TV shows, rather than clips and other short-form video.
Segway Xyber is a wickedly quick e
Early Adaptors by Sadie Stein
William Styron in Letters by William Styron
San Francisco vs. New York, and Other News by Sadie Stein
Optogenetics: A Virtual Reality System for Controlling Living Cells
In Honor of Jonathan Swift … by Sadie Stein
Yanet’s Vintage Emporium by Julia Cooke
The Dying Sea by Karim Kattan
SpaceX will try to achieve 2 impressive feats on Monday
Happy Birthday, C. S. Lewis by Sadie Stein
Best free AI courses you can take online
Falling Hard by Anna Wiener
Announcing Our New Mug! by The Paris Review
Dylan Thomas’s “I Have Longed to Move Away” by Alexandra Pechman
Then and Now: 5 Generations of GeForce Graphics Compared
OMG Churchill, and Other News by Sadie Stein
The Year 476: An Illustrated Panorama by Jason Novak
Dallas, Part 2: Up Close by Edward McPherson
We tried Sony's new XYN headset: a game
The Dream Life of Grete Stern by Sadie Stein
Space object crashed into Mars and created this new impact craterAxiom space Mission 1 has been postponedSwiatek vs. Paolini 2024 livestream: Watch French Open for freeRuud vs. Zverev 2024 livestream: Watch French Open for freeNASA rocket test encounters problems ahead of first US lunar launch since ApolloPrivate astronaut brings Columbia Space Shuttle relic to space stationUS weighs further limits on China's access to advanced AI chip technology · TechNodeSpace events 2022: Meteor showers, NASA's megarocket, metal asteroids and moreNetflix is testing a new TV homepage design — here's what it could look likePerfect World responds to layoffs, game project continues amid personnel adjustments · TechNodeRussian cosmonauts worked Ukrainian colors into their ISS uniformsTinder adds Pride stickers to promote LGBTQ connectionsiOS 18 will reportedly make it easier to schedule texts'Doctor Who's Easter eggs for 'Rogue,' far beyond 'Bridgerton'Insta360’s new AIDisney hacked, apparently by angry Club Penguin fansInsta360’s new AIRuud vs. Zverev 2024 livestream: Watch French Open for free'Bad Boys: Ride or Die' review: Back in action, with explosions and banterNASA spots dry ice and gullies in a Martian crater ‘Homeland’ Season 6, episode 2 hits us (and Carrie) right in the feels At the Women's March on Washington, mothers and daughters marched together Here's where to download those amazing Leia signs at Women's March Apple is reportedly working on new touch screen technology for iPhone That didn't take long: Trump's press secretary is already a meme Saudi Arabia vs. Trinidad and Tobago 2025 livestream: Watch Concacaf Gold Cup for free Women of the tech world march for their companies and their causes This is what a steel Hermione Granger makes magic and mistakes in new web series This country is developing its own sign language dictionary Twitter roasts Trump aide for calling lies 'alternative facts' Falcons, Patriots punch their tickets to the Super Bowl Here's a twist: M. Night Shyamalan is king of the box office again WikiLeaks urges people to leak Donald Trump's tax returns Alec Baldwin is hosting 'SNL' for a record Can you trust a press secretary who swallows his gum whole? The Dallas Stars brilliantly troll Donald Trump Tennis pros: Don't hit ball kids 'cos your hopes and dreams will be dashed Women's March attendees give 'Trump' skywriting the finger Chelsea Clinton shuts down trolls who targeted Barron Trump
2.9134s , 10496.8984375 kb
Copyright © 2025 Powered by 【retro teen sex video】,New Knowledge Information Network