【Watch Scott Pilgrim vs. the World Online】

Maybe it's a joke?Watch Scott Pilgrim vs. the World Online

Makeup company Maybelline — arguably most famous for its slogan "Maybe she's born with it. Maybe it's Maybelline" — says it's actually happy with using Snapchat after an earlier tweet questioned its future on the app.

SEE ALSO: No, Kylie Jenner didn't wipe out $1.3 billion of Snap's market value

Here's what we know happened:

As attention gravitated toward Kylie Jenner admitting she doesn't open Snapchat anymore, Maybelline followed the confession with this tweet:

Original image has been replaced. Credit: Mashable

Yeah, in a post-Snapchat redesign world, the makeup brand was asking its 665,000 followers on Twitter if it should still use the app. According to the tweet, Maybelline's channel's views had already dropped "dramatically."

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The tweet received thousands of retweets and quickly the evidence was clear: About 80 percent of the nearly 7,000 people who had voted thought that brand should leave Snapchat.

Someone with access to Maybelline's Twitter account deleted the tweet shortly thereafter. But it had already garnered plenty of attention, as brands do when they tweet whatever and just half-apologize later.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

On Friday,The Wall Street Journal's Lara O'Reilly reported that the tweet was apparently a mistake by one member of the team and did not reflect the company's view.

This Tweet is currently unavailable. It might be loading or has been removed.

Matthew DiGirolamo, chief communications officer at Maybelline parent company L’Oréal USA, shared an emailed statement with the Journalthat emphasized the company's "strong partnership" with Snap Inc., the parent company of Snapchat.

“The tweet from an individual within our Maybelline brand in no way reflects the views of the company, nor the Maybelline brand. We have a strong partnership with Snap Inc. and are happy with the results we are seeing with the platform," the statement reads.

But he didn't deny that views are down and shared little about the actual partnership.

Mashable contacted Maybelline for comment about how its performance on Snapchat since the redesign and what the dollar value of its partnership with Snapchat is, with its daily channel and with buying Snap Ads, but representatives didn't immediately respond to the request.

---

Featured Video For You

---

Step inside this mind-bending studio where every painting is an optical illusion

---

Topics Instagram Snapchat Social Media X/Twitter

• Deals
• Games
• Tech
• Shopping
• Science
• Social Good
• Digital Culture
• Life

• Inside the Murky Process of Getting Games on Steam
• CES 2024: KIA's concept EV fleet is wildly modular
• The Mandalorian & Grogu are headed to the big screen
• 5 most WTF products we saw at CES 2024
• Bargaining For the Common Good
• The Art of Distance No. 38 by The Paris Review
• Best tablet deal: The 8.7
• Murder Most Foul by P. D. James
• The Mismeasure of Media
• The internet mourns 'Our Flag Means Death's cancellation

• The sun's poles have flipped. A spacecraft is watching what happens next.
• Top 10 Best MMOs
• We're not in Ubuntu Anymore: The Linux Distros You've (Probably) Never Heard About Before
• How to Move PC Games to a New Drive: Steam, Origin, Windows Store, Epic Games, Battle.net & GOG
• Best IPL deal: Save $80 on Braun IPL Silk·Expert
• Boutique PC Builders vs OEM Pre
• 10 Most Memorable Fictional Technologies
• NYT Strands hints, answers for June 15
• Most Watchable Games for Non
• Where to buy the Switch 2 online: Best Buy, GameStop, Walmart, Costco

• Shop the Shark FlexStyle for 20% off at Amazon
• A Brief History of Word Games by Adrienne Raphel
• CES 2024: WeHead puts a face to AI, and it's pure nightmare fuel
• Losing Smell by Shruti Swamy
• Get the official Atari 7800+ Console for 50% off
• Fire TV Stick 4K Max deal: Save $15 at Amazon
• A Dandy’s Guide to Decadent Self
• 15 greatest classic films on Max
• Apple is reportedly still working on smart glasses of some kind
• Are the 2024 presidential campaigns Too Online?

• The 10 Most Anticipated PC Games of 2017
• Are the 2024 presidential campaigns Too Online?
• Tesla's refreshed Model 3 is now available in the U.S.
• Everybody’s Breaking Somebody’s Heart by Drew Bratcher
• The cicadas aren't invading the U.S.
• CES 2024: Sony just drove its concept car Afeela with a DualSense controller
• Sex in the Theater: Jeremy O. Harris and Samuel Delany in Conversation by Toniann Fernandez
• We Tell Ourselves Stories in Order to Die by Jessi Jezewska Stevens
• Barcelona Open 2025 livestream: Watch live tennis for free
• A Brief History of Word Games by Adrienne Raphel