More than a dozen Amazon workers are Watch Soul Onlinedefending their employer on Twitter after a string of reports detailing bad working conditions at the company’s fulfillment centers.
But they’re not just tweeting out of loyalty to the company, although they say that’s a part of it. Amazon is paying them to do it.
SEE ALSO: Learn photography skills with this online class and dominate InstagramTechCrunch first noticed the accounts after Twitter user @bornwithatail_ discovered some of the workers' tweets. There are currently 15 known accounts, all bearing similar attributes. For example, each account uses the Amazon smile logo as its Twitter background, all have “FC Ambassador” and a little brown box emoji in their Twitter name, and every one of the accounts link to Amazon’s fulfillment center tour website.
This Tweet is currently unavailable. It might be loading or has been removed.
The accounts mostly post replies to other Twitter users, likely in response to searches for comments criticizing Amazon worker conditions. The FC Ambassadors jump into the conversation with those users, replying to the critical tweet with what they say is their first-person account of working for the company.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
One of the most frequent conversation topics that Amazon’s FC Ambassadors seem to pop up in are the recent reports of Amazon workers who claim they have to pee in bottles and other non-traditional workplace lavatories. The workers say that due to Amazon’s strict packaging targets and break micromanagement, they simply don’t have the time to trek to bathrooms -- which can be few and far between in Amazon’s huge warehouses. FC Ambassadors obviously refute this claim.
This Tweet is currently unavailable. It might be loading or has been removed.
Over on Twitter, some are calling the whole thing downright creepy. Many seem to point to the overly earnest, way-too-positive attitudes the FC Ambassadors spout, often sounding more like they're spouting corporate PR talk than like an employee giving their employer an honest assessment.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Amazon confirmed to Mashable that actual employees with experience working in the company's fulfillment centers run the accounts, but they've chosen to be FC ambassadors full time. So these aren't bots, and it clearly isn't astroturfing — the practice of hiring several people to create fake accounts to push a marketing goal (often positive reviews) — but its overall effect is similar.
In a statement to Mashable, an Amazon spokesperson said:
FC ambassadors are employees who have experience working in our fulfilment centers. The most important thing is that they’ve been here long enough to honestly share the facts based on personal experience. It’s important that we do a good job of educating people about the actual environment inside our fulfillment centers, and the FC ambassador program is a big part of that along with the fulfilment center tours we provide. Those tours enable thousands of customers every year to come and see for themselves what it’s like to work inside one of our fulfilment centers.
Hopefully, the company also addresses the concerns and criticisms of Amazon warehouse workers who have not had such pleasant personal experiences.
Topics Amazon Social Media X/Twitter
Astronomers saw one galaxy impale another. The damage was an eye
Mars probe records a big hour
Millie Bobby Brown stars in Calvin Klein campaign with Paris Jackson
The Galaxy Watch 4 is really nice. I'm not sure I need it.
Patched Desktop PC: Meltdown & Spectre Benchmarked
You weren't wrong. The 'Mean Girls' butter joke was.
Amazon makes half
YouTube punished Infowars for video on Parkland shooting survivors
Anker raises Amazon prices amid US tariffs
As schools reopen, trauma
'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
6 performances from the 2021 Tony Awards that stole the show
6 performances from the 2021 Tony Awards that stole the show
Young activists lead Fridays for Future's global climate strike
NYT mini crossword answers for April 24, 2025
How parents can talk to kids about residential schools
Gucci serves 'Game of Thrones' realness on the runway with Khaleesi
You can spend Halloween with Dewey Riley at the original 'Scream' house
Best Sony headphones deal: Over $100 off Sony XM5 headphones
'Squid Game' is a pastel nightmare with a lot to say
This sausage baby is a tribute to Andy Murray's big news and it's horrifying peopleWhat you should know about autismSony is giving away 'Horizon Zero Dawn' for free on PS4 and PS5Politician who made fun of Women's March loses mightily to womanWhat you should know about autismApple rebooted the iMac line with a splash of color and its M1 chipApple's iOS 14.5 is here. Download it for these new features.7 hidden Spotify features you probably didn't know aboutApple's 2021 iPad Pro packs its M1 chip, 5G, and miniFacebook now lets you export posts directly to Google Docs and WordPressvibrator recordingHumble dog smiles from ear to ear after seeing himself on TVDogecoin is mooning, and we're listening for the popping soundI'm a congressman who supports Trump's tax plan, look at this puppy!Amazon doesn't 'get' gaming. A canned Lord of the Rings is one more example.Amazon's longU.S. issues warning to keep kids and pets away from Peloton treadmillsFox News barely mentioned Tuesday's elections—which just so happened to be Democratic wins'Solar Opposites' Season 2 Review: 'Rick and Morty' level of greatnessPolitician who made fun of Women's March loses mightily to woman Everyone is rightfully mad at Nintendo today A power struggle erased billions of dollars off Bitcoin, and it's about to get worse This Solar Eclipse is bigger than all of us 'Game of Thrones': Who won't die in the Season 7 finale? The Apple HomePod setup looks like a breeze The coolest part of Samsung's Note 8 event was its stage Eclipse nails are the beauty trend of choice for space geeks 'Game of Thrones' finale titled 'The Dragon and the Wolf' 'Game of Thrones' One Daenerys convo will be her downfall WhatsApp adds colorful text The Joker's origin story is that he has no origin story. Yet here we are Mermaid school is a real thing and they take it very seriously You've never looked as cool as Javier Baez does sliding into home for the win White Walker rules: Game of Thrones just explained how the wights work Twitter is celebrating 10 years of hashtags This map corrects everything you thought you knew about the world Billy Joel just trolled Bannon, Spicer, and the Mooch in concert CNN bets Snapchat kids won't be bored by hard news Using avocado in your mac and cheese is a sure way to make the internet angry Watch the moon's shadow slide across the U.S., as seen from space
2.5928s , 10132.5625 kb
Copyright © 2025 Powered by 【Watch Soul Online】,New Knowledge Information Network