Keep South By weird.
On Friday and Watch Genie in a String Bikini (2006)Saturday -- the first two days of the Austin tech and entertainment festival -- attendees spotted women dressed as Handmaids and almost entirely naked men and women walking around in the rain.
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The Handmaids were there to promote Hulu's upcoming dystopian show The Handmaid's Tale and the naked models were there promoting cable network Bravo's upcoming show Stripped.
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Marketing at its finest.
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While unique activations and promotion for shows and movies are common at SXSW, the dressed up (or not dressed up) people on the streets stood out to passersby.
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Hulu's 10-episode series, based on the best-selling book, follows people in a dystopia called Gilead — a totalitarian society, once part of the U.S., rooted in twisted religious fundamentalism. It's a place where a class of women are subjugated and used only for reproduction.
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Elisabeth Moss (Mad Men)stars as one of the world's few remaining fertile women, Offred. Orange is theNew Blackstar Samira Wiley plays Moira, Offred's best friend from college and fellow handmaid-in-training, and Alexis Bledel plays Ofglen, an ally to Offred.
Joseph Fiennes, Yvonne Strahovski, Max Minghella, Madeline Brewer, Ann Dowd and O-T Fagbenle also co-star.
The series debuts on April 26. Hulu is co-hosting a Handmaid's Tale party with Twitter at SXSW.
Meanwhile, Strippedis set to debut this summer.
Other activations at South By include: a giant buffalo to promote American Gods, a Resistance Radio station for Amazon's The Man in the High Castle, a Twin Peaks themed restaurant called Double R Diner and a Better Call Saulpop-up of Los Pollos Hermanos.
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