Dating's a numbers game. But,MILF | Adult Movies Online one dating site's assertion that it applies a "scientifically-proven matching system" has resulted in the banning of an ad on the London Underground for making misleading claims.
SEE ALSO: The chilling reason everyone's sharing that 'New Yorker' story about datingPer the Advertising Standards Authority's (ASA) ruling, a billboard ad for dating website eHarmony featured the headline, "Step aside, fate. It's time science had a go at love."
"Imagine being able to stack the odds of finding lasting love entirely in your favour. eHarmony's scientifically proven matching system decodes the mystery of compatibility and chemistry so you don't have to," the ad continued.
A complaint was filed against the ad, claiming that it "was not possible to hold scientific proof about a dating system" and that the ad was "misleading."
eHarmony defended the ad, stating that the ad "did not make any specific claims" other than that their matching system was "scientific" and could consequently "provide an advantage" in finding compatible matches over a "chance-based system.
eHarmony also argued that its site employs a "compatibility matching algorithm" to match its users. This algorithm, it claims, is based on data about "personality traits and key values" collected from more than 50,000 married couples in 23 different countries.
"They said the algorithm was based on scientific theories in the relationship literature of assortative mating," states the ASA's report.
The ASA banned the ad on the grounds that consumers might infer from the claim about a "scientifically proven matching system" meant that "scientific studies had demonstrated" that the website offered users a better odds at finding love than people who don''t use the site.
"Because the evidence provided by eHarmony did not demonstrate that their matching system offered users a significantly greater chance of finding lasting love than what could be achieved if they didn't use the service, we concluded that the claim "scientifically proven matching system" was misleading," concludes the report.
eharmony UK's managing director Romain Bertrand said that eHarmony was "conceived on the premise that science and research" could be used to help people find love.
"For over 17 years, eharmony has been matching singles into high-quality, long-lasting relationships based upon sophisticated matching standards designed by PhD psychologists," said Bertrand.
Romain added that eHarmony "respectfully disagree[s]" with the ASA's ruling, but will work with them to make sure its advertising is "as clear as possible."
Maybe it's not quite time for fate to step aside.
A Typical Wall Street Republican
What is 'Grow a Garden?' The Roblox farming simulator exploding in popularity
Of course you have to buy Snapchat's Spectacles from a robot
American Airlines replaces Gogo in
Norrie vs. Diallo 2025 livestream: Watch Madrid Open for free
Jeremy the snail finally found a snail to have sex with
Dancing Golden State Warriors fan returns when America needs her most
Visit Uluru in virtual reality for the first time ever, with new airline app
The Sound and the “Furious”
Seabirds may eat so much marine plastic because of its scent
Best speaker deal: Save $30 on the JBL Clip 5
Leonard Cohen, singer
Here's Tim Cook's letter to Apple employees after Trump's win
Dakota Access pipeline builders are 'enthusiastic' about Trump presidency
Philips now allows customers to 3D print replacement parts
Powerful Mannequin Challenge video highlights the Black Lives Matter movement
Here's a small way to support the vulnerable in Trump's America
Why women in the UK just walked out of work
Best vacuum mop combo deal: Save $140 on the Tineco Floor One S5
YouTubers in shock over President
Western Digital mishap ruins 6.5 billion gigabytes of storage, SSDs prices likely to riseWhy the original 'Texas Chainsaw Massacre' beats any remakeThis moon blob meme was the one good thing on the internet this weekStars pay tribute to 'Ghostbusters' director Ivan ReitmanAll the weirdest beauty trends 2018 has given us so far9 Twitter joke formats from 2018 that gotta goThe weird and wonderful Instagram life of Tiffany TrumpDating apps have created a culture of entitlementDating apps have created a culture of entitlementUnderrated apps that let video content creators produce slick, trendy, subtitled videosLobsters are terrifying immortal beings, sort of15 of the best movies on Sundance Now for when you want something specialTurning off comments on TikTok is easier than everGMC's Hummer EV battery alone weighs more than most carsDating apps have created a culture of entitlementJaden Smith and Lizzo get 'Proud Family' makeovers for Disney+ reboot'I Want You Back' review: Jenny Slate and Charlie Day do slowThe weird and wonderful Instagram life of Tiffany TrumpAll the weirdest beauty trends 2018 has given us so farAnnapolis shooting survivor on Trump: 'We need more than prayers' 'Apex Legends' hits an impressive 10 million players '2 Dope Queens' Season 2 serves all the looks and laughs: Review Trump just lost the Arnold Schwarzenegger vote 5 new features Twitter is testing in its iOS app Facebook squashes myth that News Feed only shows posts from 26 people Muslims throw Trumps' answer back in his face in the most clever way Raccoon model used for Rocket in 'Guardians of the Galaxy' has died CNN's Dana Bash pulls no punches on Trump's threat to jail Clinton Online dating takes too much time. Here’s how to be more efficient. Facebook just bought a furniture shopping startup Victims reclaim their own narratives at Sundance 2019 Instagram's new donation sticker will make it easy to give money to charities That debate in brief: Trump ducks, dodges and threatens America Alexandria Ocasio MGM launches Epix Now, a new streaming service filled with originals Jeff Bezos says National Enquirer threatened to reveal his nude photos Some popular iPhone apps silently record your screen, report claims Here's the dating app for you, based on your zodiac sign The independent workforce is bigger than anyone thought Leak reveals Samsung 'Galaxy Buds' for S10 with wireless charging
2.8816s , 8221.8984375 kb
Copyright © 2025 Powered by 【MILF | Adult Movies Online】,New Knowledge Information Network