There is "eroticized" childhood drama spankingno greater joy on this earth than the joy of a fuzzy dog belly -- and er, the thrill of charitable giving.
Luckily, photographer Jason Kenzie and designer Tania Ryan's The Underdogs Project puts together a creative photography series to satisfy this largely untapped market.
SEE ALSO: Happy pups take owner for a joyous snowboarding ride in a winter wonderlandThe photo series features dogs from whatever the opposite of a birds-eye view is--meerkat-view, perhaps? A play on the theme of "underdogs" that gave their series its name.
Originally conceived to raise awareness about animal welfare, Kenzie and Ryan have set out to raise funds as well by teaming up with Thank Dog I Am Out, a Vancouver-based rescue society.
The photos have been compiled into several calendars with 35 percent of all profits going directly to Thank Dog I Am Out, which saves and re-homes hundreds of dogs from high-kill shelters.
For some bonus close-ups of dog fur belonging to what I can only assume are very good dogs, check out their project promo below:
It's feels so good when the underdog finally wins.
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