Australia is Watch Black Panther Onlinea one ride share company town. Want to take a trip in someone else's depreciating asset? Uber's almost your only option (sorry, GoCatch).
Americans, of course, have an alternative: Lyft. So when director of strategic partnerships, Insiya Lokhandwala, appeared on the schedule of Brisbane's Myriad startup festival in late March, you had to wonder: Was Australia's moment finally here?
SEE ALSO: Uber wants to wean drivers off Google Maps and onto their new systemLyft's communication director was noncommittal. "Nothing to share at this time," Sheila Bryson said in an email. "FWIW our execs speak all over."
On the phone Tuesday, Lokhandwala maintained the party line: The company is ruthlessly focused on America, despite rumours to the contrary. "There is still a lot of work we have to do in the U.S," she said. "Our investors are happy for us to continue to focus here."
And fair enough, it does have a lot of work to do: Lokhandwala said Lyft completed more than 162 million rides in the U.S. in 2016, but according to Quartz, Uber booked 78 million in December alone. Lyft is shaping up to be extra aggressive in 2017, quickly meeting its goal of expanding to at least 100 new cities by March.
Still, Lyft's America-focused rhetoric obscures a few key deals. Although Lokhandwala couldn't comment on the fine details, Lyft did enjoy international partnerships with some of the largest local ride hailing companies in Australia's region.
In China, it was linked up with famed Uber slayer Didi Chuxing, which also made a small, undisclosed investment in Lyft in 2015. In India, it partnered with Ola, and in southeast Asia, with Grab. This arrangement integrated the apps, allowing users to find rides whenever they travel in those markets.
Once deemed the "anti-Uber alliance," it's all been a bit quiet of late, and Didi and Grab confirmed to Mashable Wednesday the roaming arrangement had been suspended.
So any new international partnerships planned? No comment.
You can chalk up the international strategy so far to Lyft's "attitude of partnerships," Lokhandwala was able to say. "That's kind of how we think about scale, to partner with the best partners in the industry in their own field.
"That was really the incentive for our partnership with Didi and Grab ... to give the users the choice of when they go to those markets, to direct them to those services that are the local best."
Lyft as well as Ola have been approached for comment about the end of the deals.
"Our investors are happy for us to continue to focus here and keep growing our market share."
Lokhandwala does hope to share a vision during her visit to Australia, although for the moment it seems unlikely Lyft will be the one to deliver it in Sydney or Melbourne: A future where transport becomes a service.
When cars become fully-autonomous, Lokhandwala thinks people will access them through a fleet of networked cars, like Lyft. "You're used to opening your app and ordering a Lyft car ... so that's how we think cars will be accessed by users," she said.
Lyft has partnered with General Motors since early 2016 to develop autonomous driving technology.
"That's where we think the true disruption of this comes in," she said. "In the world of autonomous, that's the true disruption. There's no need for cars to be sitting idle. That means less cars, less congestion. It's better for the environment and far more affordable."
But given this is a view of the future shared by everyone from Uber to Steve Wozniak, why will Lyft be the one to win? In Lokhandwala's view, its brand will be the trump card.
"Because it has been such a mission driven company, the brand has evolved very organically into this fun, friendly, reliable brand that people trust," she said. "That's not something you can buy in the market, it's just something organic to Lyft."
In the mean time, with Uber working on building its own maps of Australia's cities -- a very valuable piece of the self-driving car future that Google and Tesla are also pursuing -- Lyft's vision may be on the back foot locally. If it ever comes at all, that is.
UPDATE: March 22, 2017, 6:05 p.m. AEDT Update added from Didi and Grab.
Topics Uber lyft
Gifts for the 'Fleabag' fan in your life'The Mandalorian' episode 2 is a perfect Star Wars tone poemThis seal delightedly hugging a toy version of itself is your new wallpaperThe dreaded 'someone is typing' dots have entered the impeachment dramaDisney+ will fix 'The Simpsons' aspect ratio woes in early 2020Colbert skewers Trump with a parody of that New York Times adPretend you have the worst job with Facebook's content moderation quizTwitter's political ad ban just hit, and it's already pissing off conservativesHulu + Live TV is now $55 so you might as well just get cableElon Musk says new Tesla Gigafactory will be built in BerlinEveryone is having a field day with news that Trump is skipping the Correspondents' DinnerWhat the type of steak you eat says about youStop throwing coins into ponds, this sea turtle ate a whole bunch and needs surgery'The Mandalorian' episode 2 is a perfect Star Wars tone poemChrissy Teigen makes sure everyone knows John Legend didn't win an Oscar (this year)Your guide to the 2017 Oscars, in highly accurate chartsJim and Pam's first kiss happened at Chili's and that's that on thatJenna Fischer explains why Pam and Roy were engaged for so long on 'The Office'Your guide to the 2017 Oscars, in highly accurate chartsGary from Chicago deserves a lifetime achievement Oscar Samsung will credit you with $100 if you exchange your Note7 for another Samsung phone Instagram app is now available for Windows 10 PCs and tablets The rise of the (truly awful) webcam job interview Google Search will now help you learn about what's on your ballot Two Google publisher metrics suspended over missed deadline Hundreds of men take pledge to create the first 'city free from porn' Samsung India makes up to customers who pre Sorry, but you can NEVER have too much Harry Potter Alex Trebek seriously burns contestant for her music taste My Chemical Romance guitarist 'miraculously alive' after bus crash Tinder is A/B testing your profile photos to help you get more matches Irate commuter plays glorious game of Mad Libs with train company ad Badass Irish grandmother pulls off water bottle trick like it ain't no thang 13 fantastic, lesser Dude accidentally buys three 5 Bust out the GIFs, the New York Times just gave Trump a legal burn Hillary Clinton, like everyone else, is 'in awe' of Michelle Obama's speech Chris Rock announces two new Netflix stand Carolinas still drying out from Hurricane Matthew Trump makes you just want to binge on cat GIFs, Clinton says
2.421s , 10133.6328125 kb
Copyright © 2025 Powered by 【Watch Black Panther Online】,New Knowledge Information Network